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Fireman character extinguishing fire

Kiddo started with one big idea: to create a brand where kids could step into exciting new roles, from astronauts and chefs to artists and adventurers.

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Meet the Minds
Behind the Mischief

To ensure our products truly help kids learn and grow, our founder is supported by her sister and mum, who bring a collective 45+ years of teaching experience in foundation phase and special needs education. We channel this decades of expertise into every creation, making sure every journal, card, and apparel item sparks genuine confidence and endless fun.

The Mitchell Family
The Mitchell Family

Kiddo is more than just a brand - it's a family mission. Our founder was inspired to create these products through her own personal journey with her son and the power of play therapy. She designs every item with this progress and passion in mind.

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